I have a picture in my head of someone’s experience, circa 2-5 years from now (and probably starting sooner, like already), that is about how we will discover and consume our stories — our narrative entertainment experiences of whatever kind. Imagine a 17-year-old girl. While finishing some seriously late homework on her MacBook one morning before school, she happens on a Facebook post in which one of her friends has “Liked” a 6-minute video Webisode of Ninja Dino-Zombies of the Vampire-o-Sphere (more commonly known as “Ninja D’s,” or in other words, Entertainment Property X). The Like was posted from the smartphone on which the friend viewed the Webisode, and is coded with the geolocation of the bus line the friend was riding as she was watching it. Our girl watches the embedded video on Facebook and discovers a gripping tale of highly competent giant undead lizards trapped in a world of bloodsucking astronauts — naturally, she becomes interested to know more about the story, and clicks through to a page that lets her subscribe. She reads a chapter of a parallel narrative thread that’s just appeared as a blog post, checks out the zombie dino-damsel’s distress calls on Twitter, then heads to class. (What about the homework? Oh well.)
In class, she’s embarrassed by the chirp of her phone — it’s a text message with a news headline about developments at the vampire space station. Once the bell rings, she clicks through to download the next 6-minute video installment, and watches it while she heads off to Civics, which is two corridors away (so she has plenty of time if she takes it slow). At home that evening, she finds she’s gotten an email flagging the next chapter of the text-based narrative. While reading that, she notices a link to a Web-based scrapbook one of the other characters has created, explaining his love of the zombie dino-damsel and why their relationship is fated never to be (she’s just not that into inter-racial vampiric hookups, it seems). Our girl is more open-minded, though, so she posts a comment hoping he sees his way clear to confessing his affection, and — if she’s part of the 1 percent — maybe even writes her own alternate next chapter (or couple of paragraphs, anyway), in which he does confess his love, and sets off to rescue the maiden.
Meanwhile in Des Moines, there’s an aspiring writer who’s been following the same story (he’s mostly been playing the associated vampire-space-station-simulation game, though he refuses to buy any virtual blood), who spots our girl’s contribution, and who decides to run with it. Because Ninja D’s bears an accommodating license (like all truly popular works of the period), our Iowan can go ahead and cook up an entire alternate storyline in which the lovestruck bloodsucker rescues his girl and the two fly off to set up shop on a nearby planet — where a whole host of spinoff adventures start happening to them, authored both by this guy (who is so good that he’s making his living off the revshare produced by his work) and by other readers who pick up parallel threads of the cloth he’s weaving. This material too gets pushed out in the form of blog posts, chapters, video, text messages, Twitter accounts, push notifications, images, and more — all of it placed within the broad stream that is a single entertainment property in the transmedia age.
Insert end-of-vision tag here. I realize, of course, that there are already entertainment properties out there that are starting to behave in a similar manner. But what I’m really talking about here is the system that underlies those works, and that lets people create, consume, contribute to, discover, and distribute them on a synthesized, systematic basis. If you are interested in helping to build something like this (or think you already are), please get in touch.