The most interesting part of this press release announcing that Ireland-based game company Digit raises US$2.5m is not the financing news, but the last sentence of the release: “Kings of the Realm [Digit’s free-to-play strategy title] is due out later this year, along with the first book in a series from Penguin.” [Emphasis mine.]
Though it doesn’t seem to have originated as an intentional package deal (news of the book deal was first released last fall: Digit and Penguin ink Kings of the Realm book deal), it’s a smart move nonetheless, and I expect to see a more such deals in future, and more projects that are envisioned as this kind of true “transmedia” marriage right out of the gate.
Rather than cobble together an adaptation after the fact, or take advantage of a property’s popularity to piggy-back a game or other add-on, it makes a lot of sense to craft a number of components as pieces of a larger, more integrated whole, letting each medium take advantage of its own strengths and feed into the strengths of the others involved.
It will take a lot of vision to do this right, and a lot of talent. But it’s coming. And it’s going to be really cool when it gets here, seamlessly reaching into unexpected corners of your media-consuming life to bring you a richer, more immersive style of entertainment than we’ve seen before. I can’t wait to see this happen, and be part of bringing it to life.