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	<title>THE LAST WEBLOG &#187; iPhone</title>
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	<description>A few things Mark Wallace</description>
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		<title>Didn&#8217;t Actually Exponentiate</title>
		<link>http://thelastweblog.com/20110802/didnt-actually-exponentiate/</link>
		<comments>http://thelastweblog.com/20110802/didnt-actually-exponentiate/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 16:20:37 +0000</pubDate>
		<dc:creator>Mark Wallace</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://thelastweblog.com/?p=260</guid>
		<description><![CDATA[Nicholas Lovell&#8217;s GamesBrief has an Interesting look at iPad / iPhone sales figure for Great Little War Game, which is actually a very good (but I would not say great) little strategy game. Co-founder Paul Johnson notes that a 5-star &#8230; <a href="http://thelastweblog.com/20110802/didnt-actually-exponentiate/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Nicholas Lovell&#8217;s <a href="http://www.gamesbrief.com/">GamesBrief</a> has an Interesting look at iPad / iPhone sales figure for <a href="http://greatlittlewargame.com/">Great Little War Game</a>, which is actually a very good (but I would not say great) little strategy game. Co-founder <a href="http://twitter.com/#!/GLWG">Paul Johnson</a> notes that a 5-star review from <a href="http://www.toucharcade.com">Touch Arcade</a>, the biggest iOS games site on the Web, produced a nice spike but &#8220;didn&#8217;t actually exponentiate.&#8221; I&#8217;m not actually surprised to hear this, not because of the nature of games review sites, but because of the nature of the game. Because GLWG doesn&#8217;t actually include a multiplayer mode (other than in-the-room-with-friends &#8220;pass and play&#8221;), it&#8217;s hard to see how a spike in uptake would turn itself into viral adoption. Of course, Angry Birds was in the same boat, but that&#8217;s a different beast, aimed at a different (and much broader) audience, and with a different (and again, much more broadly welcoming) price point. So this GamesBrief post ends up being a look at the pop you can get from high-profile reviews and front-page category listings in the app store. These things turn out to be only an intro into the top of the sales cycle; what you do at that point is up to you, and it seems that the nature of the game is what determines the outcome more than anything else. In this case, I&#8217;d say GLWG might have a better time pursuing other marketing channels. Given the profile of the audience, a turn-based strategy game is never going to take off like wildfire in the app store. But I&#8217;d suggest there are channels where it might capture a more appropriate set of eyeballs, eyeballs that are ready to cough up more cash (so to speak) than most casual / arcade games are asking these days.</p>
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		<title>Nude Skin Patch for&#8230; the World?</title>
		<link>http://thelastweblog.com/20091105/nude-skin-patch-for-the-world/</link>
		<comments>http://thelastweblog.com/20091105/nude-skin-patch-for-the-world/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 17:02:11 +0000</pubDate>
		<dc:creator>Mark Wallace</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[The Sims]]></category>
		<category><![CDATA[world of warcraft]]></category>

		<guid isPermaLink="false">http://thelastweblog.com/?p=82</guid>
		<description><![CDATA[Mashable reports on an augmented reality iPhone app that lets you see the world as if no one in it were wearing any clothes. Catch the video from the &#8220;clever marketer&#8221; who created the app. Of course, it isn&#8217;t real. &#8230; <a href="http://thelastweblog.com/20091105/nude-skin-patch-for-the-world/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Mashable <a href="http://mashable.com/2009/11/04/nude-it-iphone/">reports</a> on an augmented reality <a href="http://whoisthebaldguy.com/index/app.html">iPhone app</a> that lets you see the world as if no one in it were wearing any clothes. Catch <a href="http://www.youtube.com/watch?v=G_AzDO_uwz8&#038;feature=player_profilepage">the video</a> from the &#8220;<a href="http://whoisthebaldguyblog.blogspot.com/2009/10/bald-note-nude-it-website.html">clever marketer</a>&#8221; who created the app.</p>
<p>Of course, it isn&#8217;t real. But what&#8217;s interesting about it to me is that it&#8217;s the real-world version of a gamers&#8217; mod that&#8217;s existed for years. Both <a href="http://www.worldofwarcraft.com">World of Warcraft</a> and <a href="thesims.ea.com/">The Sims</a> (as well as other games) have seen their versions of the &#8220;<a href="http://foo.secondlifeherald.com/slh/2005/07/major_media_dis.html">nude</a> skin <a href="http://foo.secondlifeherald.com/slh/2005/11/nude_skin_patch.html">patch</a>,&#8221; alternately delighting players and disgusting critics, both in the press and on the internets. It&#8217;s a very durable kind of pre-teen humor, but it&#8217;s also an example of how technology is making the world more and more like a video game. Nude skin iPhone apps aside, that&#8217;s not necessarily a bad thing.</p>
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